Frequently Asked Questions

Everything you need to know about our HVAC lead generation service.

About the Service

Can I see examples before I commit? +
Absolutely. Before you start, we can show you live examples of websites we own that are currently ranking and generating leads for contractors in other areas. You'll see real sites, real rankings, and understand exactly what you're getting. Just ask during your consultation.
What exactly do I get when I sign up? +
You get a complete lead generation ecosystem built for your territory: a main geo-branded website optimized for local HVAC searches, multiple satellite support sites, and all neighborhood and service pages. We place our tracking number on all sites - calls are recorded for quality assurance and forward directly to your phone. We handle all the SEO, hosting, and maintenance. You just answer the calls and book jobs.
How is this different from HomeAdvisor, Thumbtack, or Angi? +
Three major differences: (1) Exclusivity - leads in your territory go ONLY to you, not 3-5 contractors racing to respond. (2) Protected number - we assign you a tracking number that forwards to your lines, keeping your personal number private. (3) Flat weekly pricing - you pay a flat weekly rate, not $30-150 per lead. The leads are yours whether you close them or not.
Do I own the website? +
The websites are built and maintained by us as part of your subscription. Think of it like renting a fully-furnished office vs buying property. You get all the benefits without the hassle of management. If you cancel, the sites revert to us and can be re-assigned to another contractor in the territory.

Territories & Availability

How do territories work? +
Territories are geographic areas where you receive exclusive leads. You can claim a single city, an entire county, or a metro area depending on your package. Once claimed, no other HVAC contractor can receive leads from that territory through our network. It's first-come, first-served.
What if my desired territory is already taken? +
We'll let you know immediately if a territory is unavailable. In most cases, we can offer adjacent territories or help you define a different coverage area that works. We can also add you to a waitlist - if the current contractor cancels, you get first right of refusal.
Can I expand my territory later? +
Yes! Existing clients get first right of refusal on adjacent territories. Many contractors start with a city, see results, then expand to county-wide coverage. We offer expansion discounts for adding to your existing territory.

Leads & Performance

How quickly will I start getting leads? +
Most contractors see their first leads within 2-4 weeks of going live. SEO builds momentum over time - expect lead volume to increase over the first 3-6 months as your sites gain authority.
What kind of lead volume can I expect? +
You can expect the lead volume stated in your plan - or possibly even more. Volume depends on your territory size: a single city might generate 10-30 leads/month, while a full county or metro area could see 50-150+ leads/month. But here's what sets us apart: we don't just depend on one main site. We continuously build satellite sites to ensure we deliver what your plan promises. If your plan includes 3-5 satellite sites but we need to build 10 to hit your lead targets, we will - at no extra charge or upgrade required. Our goal is to deliver, period.
Are these real leads or just clicks? +
These are phone calls from real homeowners actively searching for HVAC services. They found your site through Google, saw your services and service area, and called your number. These are high-intent leads - people ready to book, not tire-kickers browsing for quotes.

Pricing & Contracts

Why flat weekly rate instead of per-lead pricing? +
Per-lead pricing creates misaligned incentives. Lead companies benefit from volume (often sacrificing quality). With flat weekly pricing, we succeed when YOU succeed - our incentive is delivering leads that convert to paying jobs, not just call volume. You also get predictable weekly costs for easier budgeting.
What's the $850 setup fee for? +
The one-time $850 setup covers building your complete website ecosystem: main site delivered in 7-14 days, full satellite network in 14-28 days. All hand-coded, SEO optimized, and ready to generate leads. This is professional development work that would cost $5,000-15,000+ from a typical agency.
How does billing work? +
Simple: You pay the $850 setup fee upfront - that's it initially. We build your main website and satellite sites (7-14 days). Your weekly plan can start as early as 30 days - timing varies by market. Some areas drive traffic faster and generate calls within weeks. No weekly fees until we've established sustained volume for your plan. You'll be notified when ready.
What if calls start coming in early? +
Sometimes leads start flowing within a few weeks - don't miss out! We offer a pay-per-lead option: put down a $500 refundable deposit and pay $100 per lead during the ramp-up period. Once we've established sustained call volume for your plan, you transition to your weekly plan. This way you capture every opportunity from day one.
Are there contracts or long-term commitments? +
No long-term contracts. You pay the $850 setup fee, then your sites start ranking. Weekly plan can start as early as 30 days - varies by market. If calls come in early, use pay-per-lead so you don't miss out. Once we've established sustained volume, you start your weekly plan - cancel anytime with 30 days notice. Most contractors stay because the ROI is clear.
What happens if I cancel? +
Give us 30 days notice and you're free to go. The tracking number is deactivated, and the territory becomes available for another contractor. There are no cancellation fees or penalties.
What is the 90-Day Lead Guarantee? +

Our 90-Day Lead Guarantee protects your setup fee investment. Here's how it works:

  • The commitment: Each plan includes a target lead count based on your territory and market.
  • The timeline: SEO takes time to build momentum. We ask for 90 days for our strategy and setup to take full effect.
  • The guarantee: If we don't meet your plan's lead targets after 90 days, your setup fee is fully refunded.
  • Why 90 days: Search engine optimization isn't instant. Rankings build over time as Google indexes and trusts your sites. 90 days gives our proven strategy time to deliver results.

This guarantee shows our confidence in our system. We've built hundreds of lead generation sites - we know what works.

Requirements & Licensing

Do I need to be licensed? +
It is your responsibility to be properly licensed in your state if your state requires a contractor's license for HVAC work. We do not verify licensing status. Before applying, make sure you hold all necessary licenses and certifications required to operate in your territory.

Technical & Support

Why don't you use WordPress like everyone else? +
Because WordPress sites are slow, bloated, and full of security vulnerabilities. We hand-code every single line of code from scratch. No themes, no plugins, no page builders. The result? Sites that load instantly and rank higher because Google rewards fast, clean code. Try finding another agency that does this - you won't. That's why our sites outrank the competition.
What are satellite sites and why do they matter? +
Satellite sites are additional websites we build that all direct traffic straight to you. Instead of one site competing for rankings, you have an entire network of sites capturing leads from different angles - emergency services, specific neighborhoods, individual HVAC services. All hand-coded, all with tracking numbers that forward calls directly to you. No other agency offers this level of network building.
Do I need any technical knowledge? +
None. We handle everything technical - website development, hosting, SEO, updates, and maintenance. You just need to answer your phone and book jobs. If you can take a phone call, you can use our service.
How does the phone number work? +
We assign you a dedicated tracking number that forwards directly to your lines. Your personal phone number stays private and protected. If you need to change where calls forward to, just let us know and we update the routing same-day. No extra charge for changes.
What kind of support do you provide? +
All plans include email support and regular performance reports. Metro and State Market plans get a dedicated account manager and phone support. State Market clients get priority same-day support and quarterly strategy calls.

Still Have Questions?

We're happy to answer any questions about how our service can work for your business.

Contact Us
90-Day Lead Guarantee
SEO takes time to deliver results. If we don't meet your plan's lead targets after 90 days, your setup fee is fully refunded.